Posts in category Marketing


Marketing

Salesfusion Launches Spiffy New Marketing Automation Tool

Salesfusion has launched version 12 of its marketing automation solution. It rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support “the easiest-to-use, most modern campaign creation tools available to marketers today,” said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added.

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Marketing

Winning Tactics for Marketing in the Micro-Moment

Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around “micro-moments.”

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Marketing

Verizon’s Reawakening

Verizon is finally snapping out of the doldrums it has been stuck in for the last several years. It seems to be on a comeback trail, thanks to its new advertising campaign. All of a sudden, it is blowing its own horn again. Verizon and Verizon Wireless in recent years have made many high-profile missteps, goofs and errors, but it looks as though the company is finally taking a different route.

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